Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. Predictable revenue through closed-won deals (Sales). B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

FEBRUARY 17, 2020

Even if we look just at demand generation, marketers say content is much more effective in the early stages than it is at the mid and late stages of the buying process. It should also show them how to best prepare for the implementation to accelerate time to value. Yet they’re using it for every phase of the customer lifecycle.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

OCTOBER 8, 2020

Given the amount of information that presents differing ideas and perspectives, they have trouble reconciling it to understand how to make the best choice. Samantha Stone , Founder, Marketing Advisory Network adds: “Never think of content as a way to generate a lead. Instead, think of it as a way to initiate a conversation.” .

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

SEPTEMBER 20, 2018

In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. What content, tools, or resources can you provide to generate excitement and anticipation for using your solution? Develop a Clear Customer Engagement Strategy.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

SEPTEMBER 26, 2022

I’m also talking about generational growth, pandemics, and changing customer preferences. After you’ve finished your customer interviews, then pull in the data about your best performing content related to won deals. This change may be in degrees. Or it may be big enough to require a GTM restructure. The topics it covered.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

NOVEMBER 2, 2021

Asking questions is the best way to gain deeper insights. The best thing to look at is the “takeaway” from your answer. This is a much better use of content development resources than creating new content just because you need to post to the blog or need a pillar asset to drive lead generation. What will the buyer learn?

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

JUNE 4, 2017

We need a campaign for Q2 to generate #X leads/demands for product A. One of the best things about ABM is the first part: the “Account.” If you’re doing ABM well, everything rolls up under the Ideal Customer Profile that represents your best accounts. ABM definitely goes beyond marketing. What are you waiting for?

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64