best Forrester Related Topics 
Marketing Interactions
JULY 18, 2021
Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). The outcome of one experience informs the best action that comes next. But it’s not working out very well.
Marketing Interactions
SEPTEMBER 30, 2018
According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. Achieving relevance takes work, commitment and elbow grease and works best when approached as an iterative process. A good customer experience must be relevant.
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