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Cintell

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How Marketers Use Data to Develop Personas

Cintell

58% of companies also utilize this information to model best customers and identify best audience segments. Cintell offers an integration to Marketo , Eloqua , and Salesforce to help companies segment information in these systems by more than 10 persona-related attributes in their Cintell SmartPersonas. Source: NetProspex.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Her Philosophy: The best marketing advice she’s heard: Never be afraid to fail. It takes research and time.