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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. What if you’re choosing a CRM system today?

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Social Media & Marketing Automation

LeadSloth

And because it’s synced with the CRM, all this info is also available to the sales people. Sales works with a CRM system, so integrating with the CRM system’s social features is a smart idea. Live Webinar: Lead Nurturing – Best Practices That Need to Die! Collaboration. Which vendors do a great job?

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MA Monday San Francisco and Other Cities

LeadSloth

It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. In addition to the topics, there is lots of opportunity to exchange best practices and to connect with like-minded Marketing Automation enthusiasts.

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Hubspot Review

LeadSloth

Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system.

Hubspot 100
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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Another company was pulling revenue information from their billing system into the CRM system. Everyone agreed that plain formatting worked the best for these "sales" emails. Database Segmentation.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For best results, the website and nurturing campaigns need to be highly relevant for them. But I hope we can avoid the same disillusionment phase that CRM went through. And please share your Marketing Automation “horror&# scenarios in the comments below! Unclear Prospect Profile(s). Have You Seen Marketing Automation Failures?