ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. BtoB Magazine Website: www.btobonline.com. What can I do? Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. BtoB Magazine Website: www.btobonline.com. What can I do? Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

FEBRUARY 4, 2014

But Big Data is information—competitive knowledge about the behaviors of customers, helping you learn how to adopt to those customers’ needs. But it also is a strong push marketing approach, in the sense that Big Data identifies prospects’ propensity to buy, and content marketing “pushes” information to them to help accelerate that sale.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

ViewPoint

DECEMBER 17, 2013

Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. We recommend that marketers test several vendors, to see which best suit their needs, and conduct a comparative test before you buy. Links to LinkedIn profiles of company managers (Stirista).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Really the essence of inbound marketing is content that attracts people who are looking for help or advice or answers. The next PowerViews will be with Chris Hosford of BtoB Magazine. Stay Tuned.

Social Media 120

Social Media BtoB Media Inbound Marketing 120