DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. Here’s a step-by-step guide to setting up your SPF Record: [link].

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

APRIL 27, 2017

Some of the best subject lines are intentionally brief without being misleading. You might try: Humor: “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)” Personalization: “Hey Katie – 90.7% The best purchased lists have a bounce rate around 10%, and most will bounce at least 25% of the time.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

DiscoverOrg

MAY 23, 2018

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). If you’re not sure where to start, identify your current best customers – those who have the biggest accounts, who love your service, and who have been customers the longest.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257