Anything Goes Marketing

MAY 12, 2007

How can we further optimize our practices to increase the amount of leads we generate? Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. link beside it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Just give us the damn white paper! Set the white paper free!" But what about your lead generation efforts?

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. For example if you have a Twitter post such as "New white paper on how to increase ROI". A definite email best practice is personalization and I believe that Twitter is just an extension of this.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100