best-practice funnel Lead Generation Related Topics 
The Point
APRIL 19, 2017
The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have.
The Point
APRIL 22, 2020
Indeed, much of the success that companies see with content syndication has more to do with what happens with leads AFTER they’re generated – i.e. how those leads are responded to, nurtured, and ultimately converted. The post A Nurture Strategy for Content Syndication Leads appeared first on The Point.
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The Point
JANUARY 27, 2016
According to Demand Gen Report’s own demand generation benchmark study , roughly 40 percent of B2B marketers aren’t sure how their lead nurturing programs are performing. For example, if a company’s Lead-to-MQL rate is lower than it should be, that could mean several things: 1. the company is generating the wrong type of leads.
The Point
SEPTEMBER 17, 2014
As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales.
The Point
JANUARY 29, 2015
In our business, demand generation and content marketing are nearly synonymous. It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing.
The Point
MAY 6, 2010
In other words, a company whose lead management, database marketing, and sales follow-up are all horrific beyond words has much more to gain from marketing automation than a competitor who follows best practices dutifully, even if they don’t have the machinery in place to automate the process.
The Point
OCTOBER 15, 2019
That doesn’t mean that an inbound strategy should be abandoned entirely in favor of ABM at the first sign of leads that don’t convert. Consider a formal content audit to identify where the holes are in your current library, and whether your lead generation content is working to attract the right types of prospects.
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