Lead Capture and SMB - B2B Marketing Zone

3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

AUGUST 4, 2020

You can drive customer acquisition and reach out to people by using education as a lead capture and encourage people to opt in to your mail list for the exchange of a free product or unique educational content. Ask yourself what is best for your audience (i.e. The best way for a SaaS user to learn something is by doing.

Conversion Rate

Conversion Rate Education Conversion Enterprise Management

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. The practice of closed-loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth. 1) A/B Testing. 16) Closed-Loop Marketing.

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

3 Steps to Increase SaaS Conversion Rates with Customer Education

The Ultimate Dictionary of Marketing Terms You Should Know

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