benchmark Price Related Topics 
Anything Goes Marketing
MARCH 11, 2007
You also need to know the average purchase price. You can take this further to gauge these numbers against the industry benchmarks PPS - This tool from the Advanced Marketing Institute evaluates your headline text. Email Labs has a similar email ROI calculator. For more complex sales, a more complex calculator is needed.
Anything Goes Marketing
OCTOBER 11, 2006
3 links in an email is optimal number of a high clickthrough rate and text links fared better then image links (makes sense with more images being blocked these days) The top offers were a price discount or a free gift (hey, free Ipods still seem to work!) Open and clickthroughs were some of the best I've ever seen. Hope you enjoy these!
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