ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. Lead, follow or get out of the way, as the adage goes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

DECEMBER 11, 2014

Forrester released a report this year that showed that 96% of CMOs either agree or strongly agree that “the breadth of skills needed to succeed in marketing has increased dramatically”. CMOs need to lead their teams and ensure they are appropriating the right amount of budget to skills development and education. Investing Wisely.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

ANNUITAS

JANUARY 31, 2024

When done correctly, go-to-market programs enable brand momentum and deliver long-term growth — maximizing customer lifetime value. “It’s not a purchase you’re after — it’s a lasting customer relationship,” explains Forrester analyst Craig Moore. This model holds most costs constant across the two approaches (e.g.,

Cost 130

Cost Marketing Analytics Tools Top of Funnel Lead Ranking 130