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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. New York, NY.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It’s important to establish a benchmark. It will tell you how many leads were actually closed into paying customers. Andy Crestodina.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

In It Came from Facebook! MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) Here's some research on how to do that. technologies." technologies." (If

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The Best of the Best: 2016 Video Marketing Awards

Vidyard

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

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How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Need a more streamlined approach? How many comments did they receive?

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. What is owned media? What are the top owned media best practices? What are the top owned media mistakes people make? What are the top tools practitioners need to get the most benefit from owned media? Paid media.