benchmark Buying Cycle Case Study Demo Presentation 
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.
Hubspot
MAY 28, 2012
In fact, you need to be constantly expanding the top of your funnel because, as our presentation " Death by Marketing Automation " showed, your email list expires at approximately 25% a year. As a best practice, use marketing automation to nurture leads and send them information only when it is most relevant to their buying cycle.
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Ambal's Amusings
AUGUST 27, 2009
B2B Lead Generation Benchmark Study 2009. ” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process. Offer demos or low-cost or free needs assessments.
LEADership
JULY 3, 2013
Address the gaps in your content— Buyers go through many stages of the buying cycle and your content must be tailored to meet their specific quest and need. Content pieces that showcase case studies, demonstrate success stories and carry customer testimonials are usually a hit because they are high on the credibility scale.
Vidyard
FEBRUARY 27, 2020
In the 2010s, businesses finally started to see the potential it held for later on in the buying cycle. Video demos and case study videos are now among the most popular types of video for businesses , according to our Video in Business Benchmark Report. The Expansion of Video Beyond Marketing.
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