Hubspot

MAY 28, 2012

Study after study shows that email response rates decline over the age of the lead. In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement.

Work Management 28

Work Management Marketing Management Lead Management Lead Ranking 28

SnapApp

DECEMBER 4, 2017

Content Marketing Stats for 2018 (Broken Down By Category). 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Unbound B2B

JANUARY 16, 2023

Grammarly is the best case study in this context. Define your user’s journey User journeys should be mapped out and benchmarked. These leads are usually in the final steps of the buying cycle. You can also know from where your traffic is coming with this software like social media, digital ads, and so on.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. In fact, the study found that marketers used them more than ever this year.

Content Marketing 48

Content Marketing Webinar Metrics Planning B2B Thought Leadership 48

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. Now, I'm no math whiz, but when you try to make a glossary based on a topic with sub-categories that could be their own glossaries, well -- that’s a lot of gloss. heck, even marketing acronyms.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28