Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Blogging Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Unbound B2B

JANUARY 16, 2023

This blog will draw on our experience dealing with SaaS organizations as we share critical lead nurturing insights. After all, it is easier to convince people to buy a paper shredder than to get them to adopt your software into their daily workflow. It is essential to monitor your SaaS marketing plans to achieve consistent results.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SnapApp

MARCH 2, 2018

As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up?

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Madison Logic

MARCH 25, 2022

B2B customers are rarely ready to buy when you first engage with them. An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. But first, let’s see why lead nurturing is such a vital part of ABM.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52