The Point

NOVEMBER 15, 2010

The primary means of increasing relevancy is by utilizing segmentation, i.e. segmenting your list and tailoring your message accordingly. Segmentation needn’t translate into 7 different versions of every email, however, or writing radically different copy from one version to the next. Take advantage of it. Lead source.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

JULY 21, 2016

In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1. Ideally, a company investing in marketing automation should have a solid plan, including quantitative objectives and campaign workflows to address key audience segments, before the technology is even turned on.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

APRIL 23, 2020

Consider adding segmentation (a separate track for a key persona, for example) as a way to add relevance and increase click-through rates. Is your organic social media working hard enough? At a time when everyone is working from home, people are much more accepting of Webcams and living room backdrops. Fix your blog.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263