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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. This creates a proxy environment for Apple Mail. Mail Privacy Protection. Let’s set some context first. Private Relay.

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Google’s Privacy Sandbox: What you need to know

Martech

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Does that bring benefits? “If

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How Apple’s IOS 15 Update Affects Your Email Marketing

Porch Group Media

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

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A year of Apple’s Mail Privacy Protection

Liveintent

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

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Data Privacy (Archive)

The Customer

August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer. Plan for Security First.

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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. Related Content: How Apple’s iOS 14 Release May Affect Your Ads (& What to Do About It).

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Leveling the Playing Field.

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