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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia.   For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).  To say things are changing is an understatement.  What is happening? 

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person.

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

When you’re first starting out, most of your goals will be speculative, or based on preliminary forms of research like market research or competitive research. Clicking a link from a mobile social media app such as Facebook, Twitter, or LinkedIn (phone apps usually don’t pass referrer information).

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Websites, an ad that makes me want to scream.