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Holiday Email Marketing Tips to Stand Out in the Competition

Scoop.it

Consumer shopping behavior is different during the Holiday season when compared to the rest of the year. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior. Monitor email deliverability rate regularly. Segment the lists with advanced parameters.

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. We’ll dive deeper into these privacy developments in some blog posts to follow.

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