Everything Technology Marketing

OCTOBER 10, 2010

Also, this approach often fails to identify new, un-served, profitable segments formed around buyer problems, needs and behavioral patterns that cut across "traditional" demographic segments. Many automation platforms score along two dimensions: demographics and behavior. How do I know how price sensitive a company's buying center is?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

MAY 30, 2012

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Everything Technology Marketing

MARCH 27, 2010

But does your marketing organization have the ability to analyze this information in a way that provides your sales organization and leadership team with valuable insights into customer behavior? Organizations who make these investments and leverage customer analytics are better able to anticipate, influence and measure customer behavior.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

JULY 2, 2012

This pattern is also consistent with the promise of content marketing as a strategy to educate and influence buyer behavior in the vendor's favor. #3 3 Brand Awareness Brand awareness, with 39 percent of responses (up from 34 percent last year), has replaced last year's number three content marketing goal, lead nurturing.

Customer Surveys 100

Customer Surveys B2B Thought Leadership Content Marketing Thought Leadership 100

Everything Technology Marketing

AUGUST 22, 2010

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

APRIL 4, 2011

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

OCTOBER 22, 2010

The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100