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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

They both brought great insight, sharing how people, process and technology all need to work together to achieve success. marketo : Great pic from the sales 2.0 Deliver results (Vendors and service providers.). Corporate collaboration with Salesforce.com Chatter. Are you using targeted social media for lead generation?

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eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. So let’s cut to the critical question: is DemandCenter easier to use than systems like Pardot, Marketo, and Genius? Bear in mind that’s a two-part proposition.

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Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan

Adobe Experience Cloud Blog

by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. All of this data along with company profiles is accessed in the cloud directly in salesforce.com.