How do you strategically position yourself in a market already occupied by “Goliaths”?
Exo B2B
JULY 7, 2021
In the process of analyzing the competition with Gartner’s axes of capacity and strategy, we found another axis of positioning usable for our client. Aaker calls “Brand relevance” This model creates the conditions for rapid market adoption of innovation. We continued our analysis. We continued our analysis.
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