Barriers Event Marketing Marketing Automation Sales Management 
Zoominfo
FEBRUARY 1, 2018
The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).
Zoominfo
JULY 24, 2019
The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).
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KoMarketing Associates
SEPTEMBER 22, 2021
What’s Working in Content Marketing 2021. From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content.
Brandpoint
MARCH 31, 2020
This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites.
SendX
OCTOBER 8, 2020
While this is extremely limited, considering the fact that you're paying for unsubscribes as well, it's still a barrier-free way for email marketers to get started. CRM and all-in-one digital marketing growth tool. List Management & Segmentation. Doesn’t have advanced automation tools. Good for event marketing.
Single Grain
OCTOBER 11, 2019
Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing.
Valasys
NOVEMBER 5, 2018
Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Account Based Marketing (ABM). Artificial Intelligence (AI) and Marketing Automation.
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