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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

Navigate the Channel

AI-powered personalization in marketing represents a sea change in how brands engage with their audiences, offering tailored experiences that not only captivate consumers, but also drive conversion rates and brand loyalty. Across US industries, shifting to top-quartile performance in personalization would generate over $1 trillion in value.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. AI helps salespeople create hyper-personalized emails and experiences. Image Source 6. The remedy?

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What the Local Customer Service Ecosystem Looks Like in 2019

Moz

Well-trained phone staff with good language skills, equipped to answer FAQs and escalate problems they can’t solve. Pursuit of inbound links from relevant sites that expand customers’ picture of what’s available in the place they live, enriching their experience. Apps, tools and widgets that improve customers’ experience.