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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Abstract Promoting affiliation between scientists is relatively easy, but creating larger organizational structures is much more difficult, due to traditions of scientific independence, difficulties of sharing implicit knowledge, and formal organizational barriers. In particular, our research has highlighted three types of barriers.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

In order to appreciate the martech landscape, it’s useful to consider certain key shifts that have changed in recent years: Lower barrier of entry for software development – It’s never been easier to build software now that so many assets are available in an open-source format (rather than having to buy expensive development licenses).