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Brand amplification matters: Reintroducing Employee Advocacy by Sprout Social

Sprout Social

In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Employee advocacy is when a person who works for a company promotes the brand or company on social media (think: posting news about the business or a selfie with company swag). Request a demo.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Fewer form fills and other barriers to content will help the 59% of B2B buyers who strongly agree that they want content that’s easier to access. A recent Gartner ranking of 87 U.S. Double Up on Data. Play By the Rules.

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

Over 90% of marketers struggle to seamlessly connect more than three channels throughout the buyer journey. -- Gartner . . This breaks down the barriers between channels, and allows you to deliver real personalized messages that cut through the noise. . This was part of a huge push to use Twitter as a user-fuelled promotional tool.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

The sheer pace of technology change means we constantly push the barriers back. See “No One Belongs Here More than You&# , a promotional site for Miranda July’s book. No two projects are ever the same. Originality, originality, originality!!!