Brand amplification matters: Reintroducing Employee Advocacy by Sprout Social
Sprout Social
OCTOBER 4, 2022
In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Employee advocacy is when a person who works for a company promotes the brand or company on social media (think: posting news about the business or a selfie with company swag). Request a demo.
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