Customer Experience Matrix

MAY 26, 2023

The supply of new products has grown as software-as-a-service, cloud platforms, low-code development tools, and other technical changes reduce development cost to something almost anyone with a business idea can afford, and widely available funding reduces barriers still further. This isn’t just a Gartner obsession.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Bannerflow

JANUARY 22, 2019

In-house brands want tighter control over marketing budgets. Indeed, command of budget is lost once you outsource it – and every marketing manager or CMO knows this. In the Bannerflow/Digiday report, it was also revealed that these same factors are among the biggest barriers to moving to in-house marketing.

Creativity 40

Creativity ROI Marketing Budget Paid Search Agency 40

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Zippia) 82% of marketers report that AI significantly influences their content creation plans.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Porch Group Media

AUGUST 3, 2021

Message personalization is the number one tactic used by email marketers to improve performance. More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. 64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Content Standard

AUGUST 29, 2016

To get a sense of how vast the content marketing industry has become, take a look at Scott Brinker’s 2016 edition of his marketing technology landscape supergraphic. Of course, this is just a sample of companies and lines of business across marketing and technology. Last Year’s Content Marketing Trends.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). Poor marketing is the reason 14% of businesses fail. (

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Content Standard

OCTOBER 15, 2018

Gone are the days when the content marketer was the enfant terrible of the marketing department. These days, our rebel with a cause is wearing fancy suits and golfing with the CMO. But there’s no doubt that the bounds of content marketing are stretching each year. Well, maybe not quite. Status Quo: Silo City.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Full Circle Insights

SEPTEMBER 30, 2020

Will we resume normal business activities in the coming year, crowding back into offices and attending large, in-person business events? Out of necessity, marketers got better at producing virtual events. . But as months went by, businesses improved their ability to engage customers virtually. Designing a Lead Lifecycle.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59