Blast Campaigns, Focus Group and Psychographics

An Introduction to Social Media for Business

Sprout Social

AUGUST 23, 2016

Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Social media marketing isn’t about just blasting out your new blog post across 20 different sites.

Social Media

Social Media Paid Content Media Business

What is personalized marketing and how is it used today?

Martech

FEBRUARY 11, 2022

One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If

Work Management

Work Management Personalization Marketing Management Marketing AI

B2B Marketing Zone

An Introduction to Social Media for Business

What is personalized marketing and how is it used today?

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