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An Introduction to Social Media for Business

Sprout Social

The lower barrier to entry make it possible for any business to compete. Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Social media marketing isn’t about just blasting out your new blog post across 20 different sites. nickyneighbors Ask her out!

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

When you consider these types of details, your landing page takes the form of 1:1 communication, instead of an impersonal 1:many blast that speaks to nobody in particular. Ask questions that help you understand their barriers and needs to execute at a high level. Image Source. Decide how the feedback will be used.

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What is personalized marketing and how is it used today?

Martech

It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If Many brands cite the lack of sophisticated marketing technology as a barrier to personalization. Personalization encompasses much more. Technology limitations.