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How to Write a Strategic Marketing Plan

WebMarketCentral

Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. This is really the "meat" of the plan, the action items. That ought to get you started!

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic). Industry Presence (trade association articles, association membership lists or directories, trade show exhibitor lists, industry analyst coverage, etc.).

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Top 16 Content Marketing Trends to Know (With Examples)

ClearVoice

Example: Jack in the Box has picked up on McDonald’s broken ice cream machine problems and contracted to run banner ads throughout the month of March on McBroken.com — a site that helps customers know if their local McDonald’s ice cream machine is operational. Attending Conferences and Trade Shows in the Metaverse.