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Display Advertising Trends 2021: Key Stats and Insights

Bannerflow

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% Therefore, we are proud to present our latest insights into display advertising over the past 18 months. What is in-banner video? In-banner video is a video clip that exists within a display ad. A stunning 25.6%

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. There was just something about paying for an irrelevant banner ad that didn't sit well with us. 10 Shocking (But True) Stats About Display and Banner Ads. Source: eMarketer ).

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Leverage Free Shipping Day to Boost Holiday Sales

Martech Advisor

Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer. Meticulous planning and smart budgeting are crucial for a successful Free Shipping Day marketing strategy.

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Ad Blocking is Becoming a Real Threat: Here's What Publisher's Can Do About It

Hubspot

According to eMarketer, a conservative estimate of 10-15% of internet users in the US are “actively blocking digital ads,” skewed toward younger demographics. This may not be a crippling number at present, but substantial enough to warrant the attention of those reliant on banner ads for part of their revenue.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). MassPlanner. .

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The Complete Guide to Online Video Advertising

Outbrain

Stats like those indicate marketers must be exceptionally careful to create video ads the audience perceives as genuinely valuable and relevant. If an ad appears where there’s a natural break in the programming, such as before a presenter discusses a new topic, viewers may be more willing to tune in.