Remove Banners Remove Demo Remove Microsite Remove SEO
article thumbnail

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly). Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Social Media.

article thumbnail

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly). Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Social Media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Trial/demo requests. Keyword Conversions- SEO. A conversion is the completion of a defined goal or a transaction.

article thumbnail

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

There are also many special-purpose tools for unique tasks like determining what theme and plugins are used on a WordPress site ( WPThemeDetector ); designing banner images ( Power Banner ); and installing countdown timers ( Countdown Monkey ). Keyword Research Tools for SEO and SEM. SEO Rank Tracker Tools.

article thumbnail

How to Write a Strategic Marketing Plan

WebMarketCentral

That ought to get you started!

article thumbnail

How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Because Google values in-depth quality content, skyscrapers can be SEO stars. Use them in outreach to other outlets to link to your site instead of similar pages by your competitors. Higher skyscrapers can encourage higher search rankings.

article thumbnail

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content.