Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
NuSpark Consulting
JULY 24, 2011
So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly). Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Social Media.
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