Contently

JULY 13, 2016

The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. The creator of that first banner ad in HotWired claims it had a 44 percent click-through rate (CTR). Banner ads still exist, but CTRs are far lower.

Banner Ads 113

Banner Ads Banners CTR Mobile Advertising 113

Contently

JULY 13, 2016

The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. The creator of the banner claims that first banner ad in HotWired had a 44 percent click-through rate (CTR). Banner ads still exist, but CTRs are far lower.

Banner Ads 60

Banner Ads Banners CTR Media 60

NuSpark Consulting

JULY 2, 2010

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% Therefore, we are proud to present our latest insights into display advertising over the past 18 months. Indeed, in 2019 we found that display ads that used video as part of their creative received 68% better CTR. A stunning 25.6%

Display 98

Display Stats Advertisements Advertising 98

Bannerflow

APRIL 12, 2019

With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising. At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker. Do low CTR rates mean display advertising is not effective?

Display 61

Display Advertisements Advertising Effectiveness 61

Martech Advisor

SEPTEMBER 26, 2019

For example, metrics such as impressions and click-through ratio (CTR) provide a clear picture for awareness campaigns, but they don’t accurately depict your conversion goals. Also, the growing banner blindness among internet users has made it difficult for advertisers to cut through the clutter. Invest in Video Ads.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Bannerflow

NOVEMBER 8, 2018

In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Of course, this will also impact your performance; CTR and attribution models will differ depending on the type of campaign that you choose.

Creativity 63

Creativity Work Management Marketing Budget Ad Frequency 63