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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Key Results: Generated a remarkable 131% increase in monthly job applications. Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70 The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

They are mostly placed right on the top of the page as banner ads, which means they necessarily look like a banner with the hyperlinked, image-based ad shaped as a rectangular strip. Cost-per-acquisition (CPA). ” In affiliate marketing, you pay a publisher to showcase your display/banner/native ad content.