Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. That's right.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

AUGUST 5, 2011

Business Blogging. Calls-to-Action: Each blog post you publish should include a call-to-action (CTA). You can also include CTA buttons in your blog's sidebar or top banner. Do certain offers work better for particular blog topics? Metrics to Use: Traffic, Clicks, Conversion Rates, Leads. Social Media.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

MAY 20, 2013

24) SEO and social media accounted for a combined 23% of all inbound budget allocations in 2013. 28) Today, marketers allocate 34% of their overall budgets to inbound tactics -- 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics. Business Blogging. Social Media Marketing.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

OCTOBER 28, 2016

These are all common problems marketers have with lead generation. Need help diagnosing your website's lead gen issues? 2) You don't offer lead gen content for people in different stages of the buyer's journey. Need ideas for lead gen content? What that CTA looks like on your blog posts is up to you.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. What is the conversion rate of social media?

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99