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Digital B2B Marketing
APRIL 2, 2013
In most B2B organizations, Salesforce.com or a similar solution is the system of record. Ultimately most B2B marketers focused on lead generation come to the conclusion that banners don’t drive leads , print advertising is ineffective or telemarketing still reigns supreme. The problem doesn’t begin with marketing though.
Digital B2B Marketing
JUNE 7, 2012
The most common pricing model for online banner advertising. Salesforce.com. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPN : Cost per Name. Used for pricing email, telemarketing or postal list rentals or purchases. CPA : Cost per Action.
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