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B2B Lead Generation Blog: The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. B2B Marketing Insider ). And yet—there were 5.3

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. B2B Marketing Insider ). And yet—there were 5.3