Digital B2B Marketing
APRIL 26, 2011
Banner Ad: The top banner ad is outperforming the industry average 0.10% click rate [actual rate has been removed to protect client and publisher details, advertising has 'performed well' on a number of measures]. the click rate of the top banner ad. Use content as a catalyst to increase engagement.
Digital B2B Marketing
NOVEMBER 27, 2012
B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. There is nothing social about this! Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing. Social advertisers.
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Digital B2B Marketing
OCTOBER 29, 2013
Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. When compared to a banner ad on a tablet, watching a video is just slightly better. Barely better than a banner ad will never be a claim to fame. Social media research often has the similar problem.
Digital B2B Marketing
JULY 17, 2013
You like seeing retargeted banner ads. You talk about the days before ad exchanges. You believe serving a banner to every internet user is your inalienable right. You believe in advertising as a force for social good. Social Media' (And that means you know what a LUMAscape is too). Really folks?).
Digital B2B Marketing
OCTOBER 16, 2012
We have all turned to Google or social media and discovered things that are completely useless or misleading. If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else.
Digital B2B Marketing
JANUARY 22, 2013
Yes, some of your ads will reach the wrong person, but they will on trade publication sites as well. Trade sites reach reach students, marketers, vendors and journalists and draw search and social media traffic from a broad audience. For B2B marketing organizations, Bizo continues to develop more robust data.
Digital B2B Marketing
JUNE 3, 2014
We’ve all seen the promotional emails, banner ads and Tweets. Following someone on social media also sparks a continuing relationship (although it may initially be a pretty weak one). Free white paper! Free webinar! Free eBook! It’s Free! It’s Free! A blog subscription is another classic relationship.
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