The Point
SEPTEMBER 17, 2014
For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. . • Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •
The Point
MAY 20, 2014
The base template for the email appears to be a responsive design, but the main header image is a fixed width (it neither expands nor shrinks), so when the body of the email expands to accommodate a larger screen, the header image immediately looks awkward, and disjointed from the rest of the design – more like a banner ad on a Website.
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The Point
AUGUST 19, 2010
When it comes to banner ads and online advertising in general, I will confess a prejudice for clean and simple. Take these ads by Adobe. Adobe has a clean, elegant brand that works effortlessly across all media, but these ads take it a step further.
The Point
APRIL 5, 2011
If you simply must get some indication of a direct mail campaign’s potential merits before committing to even a limited test, then consider using online media — email, PPC, or banner ads, say — to test message, audience, offer or creative. Then use those results to alter your direct mail design if necessary.
The Point
MARCH 17, 2015
For insight, I turned to Andrew Fischer, a seasoned entrepreneur in both digital media and enterprise software and currently CEO and Co-Founder at Choozle , a Denver-based start-up making waves with their “simple end-to-end digital marketing platform.”. (HS) What do people mean by “programmatic ad buying”? (AF) HS) Hi Andrew.
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