Marketing Insider Group

FEBRUARY 17, 2021

The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Quick Takeaways: Digital ads don’t work! When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Or, at least put it to the test :). . . #10.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Directive Agency

SEPTEMBER 29, 2017

A third of marketers cite “personalization” as the single most important trend. One study says that could account for around $18 billion dollars by 2018, accounting for up to 50% of all digital ad sales. But it also allows for greater customization and personalization of those ads that will be shown. Personalization.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Webbiquity

SEPTEMBER 8, 2010

And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. Social Media Trends at Fortune 100 Companies [STATS] by Mashable. And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100