B2B Marketing Stats from HubSpot’s Marketing Data Box
Webbiquity
MAY 16, 2011
While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? While most Americans still say they get their news primarily from television, that figure has declined to 66% from its peak of 82% in 2002.
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