article thumbnail

Three Strategies for Optimizing Email Monetization

Anyword

In fact, many don’t even realize that they’re seeing an ad , primarily because the content presented is helpful and relevant to their interests. Use an ad server. Managing an email ad program can be a big task, especially for a small team—and even tougher for teams that are already handling web monetization.

article thumbnail

B2B Pay Per Click Advertising

LeadSloth

For B2B keyword and ad testing, we tread with a bit more caution. Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

article thumbnail

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. This can be done in a few ways. Forcing User to Promote You on Twitter.

Twitter 100
article thumbnail

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com.

article thumbnail

A Brief History of Marketing

The Effective Marketer

Other important marketing channels like direct mail, and the once-popular online banner ads of the 90′s are strangely not mentioned. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo' A Brief History of Content Marketing (I might as well have a link to my eBook).

article thumbnail

A Brief History of Marketing

The Effective Marketer

Other important marketing channels like direct mail, and the once-popular online banner ads of the 90′s are strangely not mentioned. It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005).