Hubspot

NOVEMBER 17, 2011

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. On the other end of the spectrum, the 3 least effective techniques were: Banner Ads. The top 3 techniques were: Whitepapers and Ebooks.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hinge Marketing

NOVEMBER 25, 2013

With no professional writing or editing, the content is spotty and inconsistent. You overlook the need for SEO or a content strategy so you attract few visitors. And because you have no real offer strategy you get few leads. Today, the balance is rapidly shifting to online. All marketing techniques are not equal.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

Hinge Marketing

SEPTEMBER 11, 2013

To be certain, there is still value in traditional forms of marketing, but our research shows the growing prevalence of online marketing. Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Hubspot

SEPTEMBER 1, 2016

And after having conversations with marketers and business owners in the U.S., So What Exactly is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. Content Marketing. Learn what goes into a modern content marketing strategy here. ).

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78