Hubspot

NOVEMBER 17, 2011

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. On the other end of the spectrum, the 3 least effective techniques were: Banner Ads. The top 3 techniques were: Whitepapers and Ebooks.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Integrated B2B

DECEMBER 16, 2013

Strategic On-Site Content Development. After those expenses you’ll only need to invest the time and effort needed to write, format, and publish your content in order to start seeing noticeable gains in internet traffic and targeted leads. Pay-Per-Click and Banner Ads. Guest Posting on Other Sites. Conclusion.

Paid Search Agency 40

Paid Search Agency Internet Marketing Cost Banner Ads 40

Hinge Marketing

NOVEMBER 25, 2013

With no professional writing or editing, the content is spotty and inconsistent. You overlook the need for SEO or a content strategy so you attract few visitors. And because you have no real offer strategy you get few leads. The online advantage is not limited to rapid growth. Banner ads? Social media?

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

Hinge Marketing

SEPTEMBER 11, 2013

Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Hubspot

SEPTEMBER 1, 2016

Content Marketing. The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Learn what goes into a modern content marketing strategy here. ). It’s much like traditional PR, but in the online space. Inbound Marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78