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Webbiquity
FEBRUARY 13, 2018
The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. eMarketer ). MarketingSherpa ). WordStream ). MarketingSherpa ). WordStream ). 89% of U.S. Skyword ). Digitant ).
Contently
NOVEMBER 7, 2016
Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. billion, accounting for nearly half of digital ad budgets. In the process, it bypassed search as the digital format that accounts for the most ad spend. climbed 89 percent to $15.5
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NuSpark Consulting
JULY 24, 2011
Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.
Porch Group Media
OCTOBER 24, 2019
More consumers head to digital channels to research, shop and find product recommendations. eMarketer ). eMarketer ). Native ads receive 53 percent more views than traditional display ads. Native ad spending is projected to increase to $41.1 Native ad spending is projected to increase to $41.1
NuSpark Consulting
JULY 24, 2011
Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.
Porch Group Media
NOVEMBER 12, 2019
In recent research by Altimeter , digital marketers were asked to rank their top priorities. According to the study, the top three responses were: Using more data to create customized content that serves the customer journey (51%). Hiring more creative skills to scale content in new interactive formats (48%). eMarketer ).
illumin
JULY 23, 2018
These ads are meant to be less disruptive by mimicking the content they surround without interrupting the user experience. By not standing out from the reader’s desired content, native ads make users feel more at ease and can make their overall experience a more pleasant one. Effectiveness of native ads.
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