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choozlechat: What Data Genomix learned from 2020 digital political advertising

Choozle

We focused on reaching voters one-to-one, where they spend their time online, from social media, banner ads, digital video, connected TV, and just about any other web-connected medium. As industry experts, we know what it takes to run political ads online. What is one thing you wish you knew at the beginning of the campaign?

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Video ads are online now, too. Why TV Is Still Around.

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Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

In 2018, significantly more OTT and CTV inventory will be bought and monetized programmatically for the more than 56 Million consumers who have cut the cord on cable. eMarketer] is now projecting the number of those ditching their subscriptions to cable and satellite TV will climb 32.8 and 60%, respectively, of all ad revenue.

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What Popular YouTubers Can Teach Us About Video Marketing

Contently

Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 billion monthly users.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

Hailley : If you’ve noticed, lots of brands like Spotify, Blenders Eyeware, and others are leading the way with creative social ads that are both personalized and entertaining, rather than just banner ads squeezed into a news feed. It’s the brand awareness type ads that are really thriving. How to say hello to us.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

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A Shortish History of Online Video

Vidyard

By 2005, nearly 30% of all households in the United States had “high speed” internet — using cable or DSL to access a much higher download and bandwidth rate than had been offered by telephone modems. Facebook launched video ads in 2014 , and America watched over 20 billion video ads in 2013 alone. Until Valentine’s Day, 2005.