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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Traditional TV advertising lets you broadcast to anyone who turns on the channel.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

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A Shortish History of Online Video

Vidyard

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. Much like television was made for people, but largely paid for by advertising, the internet was beginning to emerge as an ad-defined space as well.