Digital B2B Marketing

OCTOBER 29, 2013

Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. When compared to a banner ad on a tablet, watching a video is just slightly better. Barely better than a banner ad will never be a claim to fame. This is a favorite trick among magazine publishers.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

NOVEMBER 27, 2012

Now, with a new Social Retargeting offering from Bizo, you can buy banner ads targeted only to people that click on content you share, even when it isn’t your content. Upload banner ads promoting your own content, or other lead generation offers, that can drive traffic back to your site.

Lead Generation 100

Lead Generation Twitter Cost per Lead CPL 100

Digital B2B Marketing

JANUARY 22, 2013

Collected from registration forms, browsing behavior or appended offline data sources, collecting online data is an imperfect process at best. Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. Glad you asked.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

MARCH 1, 2012

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. It’s dedicated to finding the best freebies on the ‘net. Hey, It’s Free!

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Outbrain recently booted low quality advertisers out of its network in a bid to make it more attractive to both the best publishers and brand marketers. Promoted Tweets. Placing your Content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 8, 2011

Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. More than 90% of the people I spoke with had a distinctly negative view of these ads and the few that liked them were marketers. Online Marketers are Creepy , but they don’t have to be!

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100