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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Transparency is a bigger responsibility, especially as social justice becomes more important to consumers. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat.

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The Plain-English Guide to Brand Equity

Hubspot

I was on the fence, so I wanted to see what my favorite YouTubers were saying. Negative brand equity might result from poor customer service, lack of transparency, or inaccurate pricing. Maybe there's a feature upgrade you know customers are really interested in, but you don't have the bandwidth to build.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Blockchain, as explained in a helpful post from Mimi An earlier this year, is a method of digital record-keeping that creates a ledger of transactions that is transparent and impossible to tamper with. But the real story of Bitcoin and other forms of digital money isn’t their investment potential -- it’s the technology behind them.

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6 Ways to Build Brand Authority With Content Marketing

Moz

It makes sense to double-down on that trust by helping people get to know who he is, and by having him explain even more concepts directly through Radio Headspace and their YouTube channel. There are process details we haven’t disclosed, but all and all, we’ve been very transparent about how we operate, and it’s worked well for us.

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How to write a content creator job description that attracts talent

Sprout Social

For example, Instagram Story posts, TikTok link in bio inclusion and brand shout-outs on YouTube are a few of the top content formats marketers plan on partnering with creators to make, according to our Creator Economy report. Regardless of in-house or freelance status, it always pays to be upfront and transparent about… well, pay.

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Best AI Marketing Agency: Top 5 Choices for 2023

Single Grain

If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. Clear communication channels and regular reporting mechanisms are essential for transparency and accountability.

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Social listening: Your launchpad to success on social media

Sprout Social

Consumer conversations are more transparent than ever in the age of social media. This includes Twitter, Instagram, Reddit, TikTok, YouTube and more. This really depends on your bandwidth and budget. But what about listening to your brand’s audience? Should you look into a third-party provider to do the heavy lifting? .