The Point

JANUARY 14, 2014

Studies have long shown that the speed at which leads are responded to has a direct and dramatic effect on the rate at which those leads are converted to opportunities or passed to sales. Now comes a new study from the researchers at Software Advice that reinforces that point even further. Probably not.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

Vidyard

JANUARY 5, 2021

According to McKinsey research , companies that analyze and act on sales behavior can increase their sales productivity by up to 20%. But what sales metrics should you be tracking? Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

JANUARY 5, 2021

According to McKinsey research , companies that analyze and act on sales behavior can increase their sales productivity by up to 20%. But what sales metrics should you be tracking? These metrics help you quantify where your sales leads come from and which lead generation strategies are (or aren’t) working.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

JANUARY 5, 2021

According to McKinsey research , companies that analyze and act on sales behavior can increase their sales productivity by up to 20%. But what sales metrics should you be tracking? These metrics help you quantify where your sales leads come from and which lead generation strategies are (or aren’t) working.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

ViewPoint

APRIL 18, 2012

My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. Their recent research showed 60% of best-in-class companies have actually closed business sourced through social media marketing, and this points to a significant shift to see social media as a lead generation vehicle.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Hubspot

OCTOBER 23, 2017

That is, sales reps must qualify prospects at three different levels -- what Apollo terms “organization-level,” “opportunity-level,” and “stakeholder-level” sales qualification. This is the most basic level of qualification, and doesn’t tell you much other than whether you should do more research.

Sales Qualified Leads 101

Sales Qualified Leads Buyer Personas Urgency Marketing High Quality Lead 101

Adobe Experience Cloud Blog

OCTOBER 14, 2008

From reading your blog, I see that you write a lot about lead management and lead generation, what are your top 3 tips to help companies develop integrated campaigns to generate more high-quality sales leads? Our basic lead generation campaign was outbound to this narrowly defined target. This is a great question.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48